How to Market Your Small Business on a Shoestring Budget

Starting a business is one thing while taking it to the next level is another. For a business to grow, you must make it known to your potential customers. One of the most proven ways of achieving this is through proper marketing. While that may not be a problem for the already established businesses, if you have a small business, it can be a thorn in the back. However, proper marketing does not solely rely on having a big budget. This article gives you some tips on how to market your small business on a shoestring budget.


  1. Think about your Local Community


Before you think of taking your business to the next level, start by taking advantage of your local community. Show the people around you that you care about them and you are willing to give back. Many ways are available through which you can achieve this including sponsoring a local league match or attending a fundraising activity. This way, you will become popular in your backyard, therefore, getting the marketing that you so much need.


2.Take Advantage of Social Media

All you need for you to access most of the social media platforms is an internet enabled communication device and good internet connection. You can access these things no matter how small your business is. Take to social media platforms such as Facebook, Twitter, and Instagram and post about your products and services. Ask people what they think in the comments box. Some will like and share your posts and in the end, help you in marketing your products. You can also build your own blog site!


3.Ask for Referrals


Never be shy about asking for referrals. According to human behavior studies, a person will most likely be willing to provide a referral if asked but may not do so on their own. This shows that a little effort in prompting your potential customers to provide referrals will most likely yield fruits.


4.Build Healthy Relationships with your Customers


It is easier to keep a customer than to look for another. It is even better for your business to keep your customers/clients while you add more. Strive to build strong relationships with your esteemed customers. Make them feel appreciated and valued by sending them regular emails asking them what they think of your services and how you can improve to meet their demands.


5.Give Free Samples


We understand that you are on a shoestring budget, but it will not cost a lot to offer free products or services as samples. If you are sure you are offering quality services, you have no cause to worry. Sometimes all your new customers want is to experience your products or services first before they can sign up for anything.




Marketing your small business on a shoestring budget can be a daunting task but not an entirely impossible one. By using the tips provides in this article such as regular communicating with your customers through email, taking advantage of social media and offering a free sample, you can market your small business well and take it to your dream financial levels.